[ Apr 5, 2026 ][ 1 MIN READ ]
Hello, Wall
Why I'm starting a blog that looks like a wall with spray paint on it.
BLAKE
Product person. I build things and write about the work.
Built
Nothing on the wall yet.
Recent
[ Mar 28, 2026 ][ 2 MIN READ ]
The Product Nobody Writes About
Everyone writes about the hero feature. Nobody writes about the thing users actually touch every day.
[ Mar 15, 2026 ][ 2 MIN READ ]
AI Is Not the Feature
Slapping a chatbot on a product doesn't make it an AI product. Here's what actually does.